The Commercialization of Space Remote Sensing - Lecture Material - Completely Remote Sensing tutorial, GPS, and GIS -
The Commercialization of Space Remote Sensing

Because of the great costs involved, until the last decade most satellites that look at the Earth or make geophysical measurements have been conceived, designed, built, launched, and subsequently operated either by government agencies or have supported (underwritten) in part by government funds. Since the early 1960s, of the approximately 2400 satellites in orbit - with many active (now operating), most are/were either military in origin or flown as a general service to a gradually developed user community by the U.S., France, Russia, India, Japan and other governments. Many satellites were directed towards scientific research or as monitoring systems that make environmental observations. In time some new satellites are/were developed by companies that have entered what can be called "Space Business".

This has led to what is referred to as "the commercialization of space (imagery)". Commercialization falls into two principal categories: 1) the sale of imagery or data from space satellites inaugurated by governments (national space programs, such as Landsat; this includes products made available to this industry from both U.S. and International space programs; see page I-23), and specialized services such as image interpretation or other processing (e.g., map making) related to the data; and 2) actual development of completely private satellites, their launching, data retrieval, and data (image) distribution, and their marketing. This second category is the subject of this page (thus, it omits discussion of any satellite program primarily sponsored by a government). The Earthsat Corporation is a good example of the first category; Space Imaging of the second.

At the beginning commercial firms had been concerned principally with communications satellites. In that category are ComSat, IntelSat, PanAmSat, Inmarsat, and Eutelsat. For much of this earlier period, earth observations and resources satellites as well as most meteorological satellites - two groups relying on visual image gathering - have remained the province of governmental sponsorship and control. The shift from government programs for space platforms mounting remote sensors to programs devised and funded by private industry has been slow and only now, after 25 years since Landsat 1, has commercialization of earth-observing satellites begun to take off. This contrasts with one of the first privatized space programs developed first by NASA (aided by other federal agencies): namely, communications satellites, which with the incorporation of Comsat began in just a few years to assume a lead role in which development and capitalization from industry became the mainstay. Launch vehicles (i.e., rockets) also were built by commercial firms to put private satellites into space.

As we saw on page I-23, by the 1980s the success of the Landsats prompted other governments across the world to underwrite ventures into satellite remote sensing. Some of these branched into the private sector in time. The SPOT program developed by the French, with first launch in 1986, soon thereafter became the pervue of a commercial corporation, SPOT Image. The Indian government began its IRS program in 1988. The European Space Agency (ESA) actuated its ERS-1 and -2 operational satellites beginning in 1990 as did the Japanese Space Agency (NASDA), with JERS-1 the same year. The Canadians entered the picture with their Radarsat in 1991. In all of these the governments developed and launched the satellites but either created or arranged with private corporations for the operation of the data gathering and distribution system. Governments are still key players in recent and impending launches of an ever-increasing variety of space platforms and sensor systems.

In the early days, the principal users of civilian remote sensing data (aside from the military who have always been involved in reconnaissance systems) in the U.S. were government agencies, state agencies, and academia. With Landsat, industry came to recognize the basic value of the synoptic coverage afforded by space systems and started to purchase data in abundance.

To handle dissemination to all kinds of users, the Dept. of the Interior through its U.S. Geological Survey established the EROS Data Center (EDC) in Sioux Falls, S.D. Its primary sales were a mix of Landsat data and aerial photography. NOAA continued to supply meteorological remote sensing output that rapidly began to effect forecasting and presentation of weather changes appearing in newspapers and on radio and TV.

A number of companies offering value-added services, mainly to industry, emerged starting in the 1970s. One with whom the writer (NMS) has had repeated contacts is the Earthsat Corporation in Rockville, MD, which provides a wide range of capabilities including a full analysis of a given application problem. (On the Internet, you can find sites both under the Earthsat name, but also under MDA-Federal, since the company has been purchased by McDonald-Dettwiler Associates.) Other companies have concentrated on providing software for image processing and analysis to be performed at the customer's facility. ERDAS in Atlanta, GA. was one of the first in this field. Many other software programs have been developed since the 1970s, some by commercial firms and others by universities (e.g., IDRISI, used in this Tutorial; developed in the Geography Department at Clark University). As GIS grew into a major means of handling geospatial data and solving problems related to siting, land use, environmental monitoring, etc. a few companies, such as ESRI (Environmental Systems Research Institute) and Arc/Info sprang up to offer services and since then many more have joined in providing powerful programs that convolve GIS operations with image processing tools.

Some indication of the breadth of services now available from commercial organizations can be garnered from at the lists and ads in the Green Book: Who's Who in the GeoTechnologies, published each year by EOM, Aurora, CO (

The first push to privatize remote sensing is traceable to some key historical dates in the Landsat program. (This is treated in some detail in the Landsat Chronology put together by Ed Sheffner at the Ames Research Center [NASA], at: In 1979, NASA relinquished operation of its Landsats (Landsat-3 had been launched by then) to NOAA. At the start of the Reagan administration, the drive for commercialization was accelerated. During 1984, the Dept. of Commerce set into motion procedures for privatizing remote sensing in those areas under conditions that did not conflict with military interests. Out of this, an agreement was reached in 1985 for the newly incorporated Eosat in Landover, MD, formed by Hughes and RCA, to operate the Landsat program for 10 years while EROS continued in its role as the National Archive for all land images. However, in 1992 a government decision was made to return the development and launching of Landsat-7 to the Dept. of Defense in cooperation with NASA; DoD opted out of the program by 1996 and Landsat-7 was dovetailed into the EOS/MPTE program. By 1996, however, Landsat-7 had reverted to NASA to operate, with its data to be distributed by an EOSDIS facility built at the EROS Data Center to handle the distribution of the multi-terrabytes of data that will ensue from the MPTE program. It is noteworthy that Landsat-7 will be the first satellite ever to be programmed to gather and archive complete global land scene sets several times a year. The commercial entities' policies are generally to acquire only scenes ordered by customers.

To assure that possibilities for commercialization of remote sensing satellites could prosper and continue on a parallel course with this and other government programs, an important workshop entitled The New Millenium Program was held at JPL in 1996 to foster coordination of government and private industry in those aspects of remote sensing that rely on expensive spacecraft to gather data.

The inception of commercial satellite remote sensing probably began with the Eosat (now SpaceImaging) Corp.'s development in the 1980s as a business enterprise. Another early player in providing satellite remote sensing services was the Earthsat Corp., for years in Bethesda and now in Rockville, MD.

As commercial involvement took root, the demands for higher resolution imagery from the user community prompted these businesses to lobby for improvements in resolution - which at first conflicted with military policy. Heretofore, the only way to get such pictures was with aerial photography, which was restricted to regions in a country open to civilian access. (Landsat, SPOT, etc. had, however, opened up the entire globe to surveillance at lower resolutions.) In time, as we shall see, this improved resolution was permitted - allowing the industry to take off. Today, high resolution imagery of the entire world (except in some systems the polar regions) is now available to all users; the tradeoff is that such images are generally limited to individual scenes that cover smaller areas (requiring more adjacent scenes to duplicate the regional coverage that Landsat attains, by piecing the images together as mosaics).

The big breakthrough in making satellite remote sensing products both highly desirable and readily available for general and commercial use was the result of the Russian program in the early 1990's to sell high spatial resolution data on the open market. Prior to that, U.S.-influenced military restrictions had placed a lower limit on allowable resolution so as to maintain the class of remote sensors that were known as "spy satellites". The Russians, in need of foreign capital, released many of the military camera photographs taken from space at resolutions of a few meters. In 1998, the Russian space program began to digitize their KR-1000 camera images, then placed these for sale to the entire world. This became known as the SPIN-2 program. Here is an example of a 2-meter image of central Bangkok, in Thailand:

Spin-2 digitized image of the heart of Bangkok in Thailand.

The Russian space program has remained the principal supplier of high resolution space photography, with pictures obtained onboard and returned in capsules, up to the present. (Its obvious disadvantage is the finite limits of film that can be packed onboard.) Among camera types used are the KVR-1000, KVR-3000, and KFA-1000. Two examples:

Photo of an unidentified European city, made with the KVT-1000 camera.
Part of Vienna, Austria photographed with the KFA-1000 camera.

Soon after the Russian products appeared on the open market, encouraged by the anticipation that the United States would shortly waver its resolution restrictions various private corporations began to consider the possibilities in developing and operating high resolution satellites. These they would build but launch still required government-operated facilities - at first the U.S.(Vandenberg AFB in Calif.; Cape Canaveral in Florida), the French (in French Guiana along the northeast coast of S. America), and the Russians (in the northwestern Siberia and the southern steppes of central Asia). It was envisioned at this time that such satellites could compete with the aerial photography industry (although aerial photos can routinely provide pictures that were less than 0.3 meters in resolution). Thus, a combination of govenment-furnished space imagery and that supplied by private corporations - all with a range of resolutions and sensor systems - together moved earth observations into a new range of opportunities that have wide commercial implications.

Besides the U.S. Federal government, Canada, the Europeans, the Russians, the Indians, the Chinese, and the Japanese all have active remote sensing programs based on satellite observations; their products are available to anyone on a commercial basis. In the U.S., one finds mention of three companies that have launched remote sensing satellites, lately on commercial rockets: Space Imaging, Inc (company now named GeoEye), Digital Globe (formerly EarthWatch), Inc., and Orbital Sciences Corp. (before reorganization known as Orbital Imaging Corp. or just "Orbital"). GeoEye was formed in January 2006 when Virginia-based ORBIMAGE purchased the assets of Colorado-based Space Imaging; it is now the largest private commercial supplier of remote sensing products. GeoEye has more than 530 employees and is headquartered in Dulles, Virginia, with facilities in Denver (Thornton), Colorado; St. Louis, Missouri; Norman, Oklahoma; and Mission, Kansas. Its imagery sequence, in terms of satellites involved, has been IKONOS, OrbImage, GeoEye. All supply high resolution, multispectral products, as well as images taken with wide-angle viewing instruments that provide broad area coverage. We have seen several examples of these images in Sections of this Tutorial, including at the outset page 2 of the Overview. We now supplement these images with several examples that have been downloaded from the above Internet sites.

First, we look back at SpaceImaging's (headquartered in Thornton, Colorado) IKONOS-2; here is the satellite where it was built by Lockheed-Martin Missiles and Space Systems of Colorado:
The IKONOS spacecraft.

The IKONOS satellites are multispectral, having approximately the same bands as the Landsat MSS plus a blue band, so that both natural and false color composites can be made:

The spectral bands on IKONOS.

These spectral band images provide 4 meter resolution. In addition, like SPOT, there is a very high resolution panchromatic sensor that produces a 1 meter black and white image. The spectral response curve for that sensor, and an example of its image product, are:

Spectral response curve for the IKONOS pan camera.

Here is an IKONOS high resolution panchromatic scene that shows the pyramids outside of Cairo, Egypt.

IKONOS high resolution panchromatic image of the Great Pyramids near Cairo, Egypt.

This example of high resolution IKONOS color composites shows a 1 meter image (involving registration of a pan image with the spectral band images) of Launch Pad 40, used mainly by the military at NASA's Cape Canaveral:

Launch Pad 40, Cape Canaveral; IKONOS image.

Here are two more, from Space Imaging (now GeoEye). At the top is another 1 meter color image showing a cruise ship at berth in the harbor of Rio de Janeiro:

An ocean liner in the harbor of Rio de Janeiro.

The other image, at 4 meters, shows a dissected plateau near Kelan in the Shanxi Province of China; the peculiar curved markings were not identified but the writer thinks they may be some kind of agricultural plow patterns:

Dissected plateau in China; 4 m IKONOS image.

GeoEye images are distinctive - they rival good aerial photos. Here are two examples:

The new central railroad station in Beijing, China.
Abandoned Air Force bombers at Davis Monihan AFB, Arizona.

Quickbird-2 is the flagship of Digital Globe, a company located in Longmont, Colorado. Here is this spacecraft shown in its fabrication room at the builder, Ball Bros., also in Colorado:


The spacecraft orbits at 450 km. Its multiband sensors provide two levels of high resolution: 1) at 2.4 m, with red, green, blue and near IR bands; and 2) 0.64 m, with a panchromatic (wide wavelength) band. More details about these sensors are found on this Satellite Imaging, Inc. (a company allied with Digital Globe) site.

Here is a panchromatic black & white Quickbird image of Madrid, Spain:

Central Madrid, image by Quickbird's panchromatic camera.

The next image shows part of Sunnyvale, California next to the Moffett Field airbase where NASA's Ames Research Center is located. This color image achieves a 0.64 m by using a registered panchromatic image.

Part of the above scene, imaged at 0.7 m.

The image illustrates one problem that can distort and image. Note that some buildings appear to be non-rectangular and one tall building seems to be leaning. For low altitude aerial photography this occurs as described in Section 10 but in this case the spacecraft sensor telescope was not pointed vertically downward, so that all buildings tend to be misshapen.

Here are three more Quickbird images, each looking at a noteworthy ground feature. The first pictures the largest community in the Antarctic, the McMurdo Sound Base managed by the United States. Below that is a view of the Pentagon (a year after it was damaged by a terrorist air assault) on the Virginia side of the Potomac River outside Washington, D.C. The bottom is a view of the Statue of Liberty in the New York Harbor at the mouth of the Hudson River, enlarged from the full Quickbird image.

McMurdo Sound, a research base in the Antarctic.
The Pentagon.
The Statue of Liberty.

Claims have been made (and appear to be true) that military satellites have high enough resolution of see a golf ball on a golf course. Commercial satellites don't yet do that well, but they show up the courses to advantage, as evident in this Quickbird image of a course near Kinsale, Ireland:

The Kisale golf course.

A follow-up to Quickbird is Digital Globe's WorldView satellites, which provide imagery at 0.46 m resolution. Here are details about the two spacecraft now in orbit:

The WorldView spacecraft.
Schematic diagram of the two WorldView satellites.

This WorldView image shows part of Rome, Italy.

WorldView-2 image of part of Rome, Italy.

Both SpaceImaging (GeoEye) and DigitalGlobe really "came into their own" during the Iraqi war of 2003, since each provided exceptional images of all of Iraq both before and during the battles, as we have seen in the Overview. This provided exceptional publicity for the capabilities of their product.

There is also a market for synoptic imagery, i.e, at the other extreme, in which large tracts of land or sea, at subcontinental scales, are depicted in color but at low resolutions. OrbImage (its full name is Orbital Imaging Corp.), headquartered in Dulles, VA, is presently filling this need. This company claims to have been the first to launch a purely commercially-developed remote sensing satellite in April of 1995. Its OrbView-1, shown below, was designed to monitor lightning worldwide, and needed only a panchromatic sensor at low resolution:


OrbView-2, launched in August, 1997, operates from an altitude of 765 km, and produces images with 1 km resolution that extend over a swath width of up to 2800 km; revisit time is 1 day. Its sensor has 8 channels ranging from 0.4 to 2.8 Ám. Here is the "bird" before launch:


Two images exemplify the products sold by OrbImage. The first shows Mexico; the second the Himalayas and northern India.

Mexico (excluding much of the Yucatan), imaged by OrbView-2; this system has a tendency to make non-vegetated surface an unnatural brown.
OrbView-2 image of the Indian subcontinent extending into the Himalayas and Tibetan Plateau.

Reacting to the popularity of high resolution commercial imagery, OrbImage will launch OrbView-3 in the Spring of 2003 to a planned altitude of 470 km. Its 4-band (0.45 to 0.90 Ám range) will provide images at 1 and 4 meter resolution, having dimensions of 8 km widths. OrbImage has also entered into partnership with MacDonald-Detwiler of Vancouver, BC to operate RadarSat-2 as a commercial venture providing radar imagery.

Israel decided it wished to enter the space imagery market in the 1980s. With some government "seed money", ImageSat International was incorporated. It launched its first satellite, EROS-1, on December 5, 2000:

The EROS-1 satellite.

The spacecraft carries a single sensor which produces a panchromatic (black & white) image at two resolutions, 3.3 meters (swath width of 12.5 km) and 1.8 m (swath width 6.5 km). Here is an EROS-1 image of central Stockholm, Sweden:

EROS-1 image of Stockholm.

The idea behind this satellite was to provide high resolution black and white images. Because other satellites could provide multispectral images at almost the same resolution, ImageSat did not get their expected market share. A second EROS, slightly larger than the first, was put into orbit on April 25, 2006. Its panchromatic imagery has a spatial resolution of 0.7 m, making it one of the best systems available. Here is its view of the Vatican:

EROS-2 image of the Vatican, in Rome.

Since the market for space imagery keeps growing, other nations have entered the field, supplying timely high resolution images. These next two images (see their captions for identity) illustrate the types of products being supplied:

The South Korean Kompsat.
Taiwan's Formosat.

The future looks bright for commercial remote sensing (see Section 21 for additional information). As more users purchase these products, the prices of individual scenes have dropped to under $2000. The ability to get the data as individual bands, so as to allow some image processing like that described in Section 1 and Appendix B, makes these scenes ever more attractive compared to the more conventional aerial photography that met the needs of wide areas of coverage at high resolutions. In time, more companies, from different nations, will emerge on their own (without government subsidies). The sensor systems will tend towards wider spectral range coverage, including thermal. In the foreseeable future, hyperspectral remote sensing - the "creme de la creme" of sensor capability - will become commonplace both from space and from aerial platforms.

The upshot of the review of government space program, military, and civilian (commercial) earth-observing remote sensors in space as examined on this and preceding pages is this: there are now so many systems actively looking down at the planet that it is likely the any spot on the surface can be imaged on demand on any given day - provided cloud cover is favorably low.

If you wish to learn more about the history and prospect for space commercialization of remote sensing, a tour of entries in your Search Engine will bring up 1000s of Web sites. Most are of limited value. Some tie commercialization with Space Law. The U.S. Congress has passed several enabling Acts. The Department of Commerce has part of the responsibility for satellite commercialization programs. Within NASA, the Stennis Space Center in Mississippi is managing many of the diverse space commercialization ventures. Some insight into how commercialization fits into satellite remote sensing can be gained from this Brief History of Operational Remote Sensing site. A review of difficulties as well as potentialities for commercial remote sensing is presented in this Rand Corp site (in .pdf format).